Tell better stories

“Neither revolution nor reformation can ultimately change a society, rather you must tell it a new powerful tale, one so persuasive that it sweeps away the old myths and becomes the preferred story, one so inclusive that it gathers all the bits of our past and our present into a coherent whole, one that even shines some light into the future so that we can take the next step forward.”

Ivan Illich (Quoted in Just:Imagine by Danielle Strickland and her co-author Campbell Roberts)

thanks mike